The book on purpose I return to more than any other.
Viktor Frankl's Holocaust memoir + the framework it seeded — logotherapy, the school of psychology built around the question of meaning.
Why I recommend this
Every professional coaching conversation eventually gets to the same question: what is this all for? Frankl's answer — that meaning is chosen, not found — is the most durable one I've read. It's short. Read it slowly. And read it again when the work feels flat.
Key lessons
Meaning is chosen through what you attend to, not discovered through introspection alone.
The last of the human freedoms is the choice of one's attitude in any given set of circumstances.
Purpose is downstream of responsibility, not the other way around.
Who this is for
Anyone doing purpose work — new season, mid-life reflection, or preparing to lead others.
Continue your journey
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